When it comes to an interest in branding her name through retail outlets, the heiress of homemaking seems to never be satisfied.
First, Martha Stewart conqured KMart, Martha by Mail, Macy's, Michaels Crafts and now she's created her first "collection" for Wal-Mart, a series of "memory keeping products" such as paper, cutting mats, tools, pens, markers, glitter and ribbons, and wedding party papergoods.
"With Martha Stewart Create at Wal-Mart, consumers will experience the satisfaction that comes from making things by hand," said Stewart in a statement. "With Martha Stewart Celebrate, we will be able to provide beautiful, creative solutions for party-giving from intimate gatherings to large celebrations such as weddings."
Just Thursday, The Chicago Sun Times announced that KMart and KMart's parent company, Sears Holdings Corp., could not come to an agreement for Stewart to continue in the Bath and Bed line past the 2010 contract date. Jaclyn Smith will be taking over that that segment for KMart.
In our opinion, this probably won't hurt Martha in the long or short term. Martha saved KMart from obliteration. What do you think?
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