Martha Stewart is attempting to trademark the name of the town she loves and lives in: Katonah, New York.
The residents (just 10,000) aren't happy. Is the move just branding? Is it legal? Does it prohibit the residents from using the name on their own turf? What does the local hardware store do now that they may share the name with Martha?
- Let's see what their town blog says about this one (from last January).
- CBS News told the story. Click here to check the video out.
- Popwink, a popular branding blog has their point of view worth checking out, posted this week.
Overall, branding experts don't like it and think it's in bad taste. But check out the comments on the town blog, a trademark name doesn't necessarily mean the residents can't use it.
