Today's New York Times has a complete run-down of the brand-new Organize Magazine, including origins, pricing and potential selling capability.
Did you know that 60% of new independent magazines fail within the first year and 16% to 18% survive four years? We didn't. The odds are made all more real because more than 90% of all new magazines are independently published.
What's particularly interesting is the amount of research the author did for the piece, interviewing advertisers, consultants, industry experts and even the publisher herself, Joyce Dorny (pictured above).
What's the consensus? If Organize wants to follow in the footsteps of niche magazines like Ready Made, they have to continue to appeal to their female demographic, and develop brand extensions, which could include a web site, books and products. Dare we say they should start an organizing blog? No offers have been made to purchase the "OrganizingLA Blog."
Today, our issue of Organize arrived at the post office. I glanced over the magazine in the car, noting the nice feel, and simple graphics. I took my copy to the monthly Los Angeles chapter meeting for NAPO where I proudly held it up during my President's welcome speech, and encouraged the membership in attendance to support the magazine. The group loved the premiere issue; however, two organizers approached me at the end of the meeting to let me know the typeface design was difficult to read. I said I would pass the comments along to the top brass.
I think changes can be made, but the opportunities Organize Magazine has in it's very organized bag of tricks may surprise the critics. I say, bravo!
Image courtesy Metro West Daily News
Read:
- The Forces of Neatness Hope to Find a Niche by Jane L. Levere, NY Times.
Related Post:
- Organize Magazine to debut June 15th.
