The Tuesday, July 12th edition of Daily Variety, cites a "Shrek Wreck" shortfall in DreamWorks Animation's "Shrek 2" and "Shark Tale" DVD sales, their second DVD shortfall in two months. CEO Jeffrey Katzenberg and Chief Financial Officer Kris Leslie said it's too early to define the problem, nor would they speculate on whether it's a permanent shift or a temporary blip.
Industry players have cited a shift whereby DVD releases are mimicking theatrical openings--- a big bang then gone. Store shelf space for product sales is limited.... (and) "consumers may be running short on space."
Could this be signaling a paradigm shift-- are Americans not buying as many DVDs because they just don't have the room? What do you think? I'd like to hear from readers.
