The New York Times may call him a delusional jerk, but has Jeff Lewis been a gift to the organization industry?
Jeff Lewis (pictured left) of Bravo TV’s Flipping Out, is just so much fun. He’s crazy, and obsessively compulsive, and just the kind of person we love to hate.
But one thing for sure (putting aside everyone’s fixation on his so-called botox injections), Jeff Lewis is a model for ultra-organization. Even if his needs seem over the top, he gives us all knowledge that being organized takes time, maintenance and person-power. You need more help when your home is bigger, less when it’s smaller. So keep it simple. I think Americans need to see OCD extremes, so they know how they fit-in. Don’t you agree?
His open houses showcase snippets of potential clients whispering how perfect his closets are organized. Lewis’s hijinks are highly dramatic when his contractors, real estate agents, plumbers, sexy assistants and sub-contractor are nudged to save $25. During the final episode Lewis appeared to go ballistic when the garage door contractors neglected to remove stickers off the doors (we agree with him.) And the stakes are high, he can’t let his properties stay on the market for too long. All of this is a rush that feeds on itself.
We were working in the Hollywood Hills two weeks ago. A marketing flyer appeared on the steps going up to the house– from Boni Bryant– Lewis’ Los Feliz Realtor. The flyer showcased Lewis’s for-sale homes, including Ben Lomond (pictured above) and Valley Oak properties.
The show seems to be such a big hit, but why are the houses still for sale?
- Check out Flipping Out’s official pages for website info, blogs, bios and videos.
- Check out the Sotheby’s Realtor who works with Jeff
Pictures courtesy Boni Bryant, Joe Reichling and Bravo TV
