Would “Hip, Vapid-Looking, Ridiculously Dressed Models” Inspire You to Call California Closets?

How_to_organize_your_closetSexy_sells_a_closetJustine Timberlake may be bringing sexy back, but California Closets is bringing sexy to the back page of your favorite magazine.

According to Adrants:

"For years. we’ve seen the very utilitarian ads for that closet shelf company, California Closets. That utilitarian approach always seemed appropriate since closet shelving is, well, utilitarian."

"…California Closets screamed,"Dammit, we need to get ourselves some hip, vapid looking, ridiculously dressed models and drape them across the [magazine] ad and, like, just kinda show our shelving in the background…"

We don’t know about you, but most advertisements for closet companies suck.  And if you can’t show the way real people use their closets, why not make them sexy?

Check out the Adrants column, don’t forgot to read the amusing comments– too steamy to list here.

So we ask Blog readers, do these ads make you want to slip into something more comfortable?

John_trosko_67

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Comments

One response to “Would “Hip, Vapid-Looking, Ridiculously Dressed Models” Inspire You to Call California Closets?”

  1. Ariane Benefit Avatar

    Only if the model comes with the closet…can’t see him up close but he looks kinda cute : ) Okay so I’m married and can’t touch, but perhaps we could watch him install the closet??? LOL

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