The FloH Club is a telephone based technical support system born out of Henderson's personal frustration with the somewhat recent onslaught of technology. The Santa Barbara-based company (with telephone technical support staff in North America) was formed by Henderson and technology partner Max Drucker. The team wants to inspire seniors to conquer the computer and discover the wonders of video conferencing, instant messenger, social networks like Facebook and Twitter, receive education for simple tasks like email and online purchasing, set up and training for new devices like printers, digital cameras and MP3 players.
The star of 1970's Brady Bunch says for about $25/month, technical advisers will safely access your computer for repair, education, and inspiration. You just sit back, watch, learn, and ask questions. There is no time limit to each call and the service operates 24/7.
"It's like roadside assistance, but for your computer," said Henderson.
Will FloH Club Crash?
Now that the service is set up and they have a trusted spokesperson, their next step is to get people over 50 comfortable when asking for help and getting over their fear. Hurray for Henderson for taking a bold leap and reaching out to this market. We smell Christmas gifts.
Image above courtesy FloH Club website.
The FloH Club - official site
Florence Henderson on ABC News - video interview
Florence Henderson - official person website
Christopher Knight aka Peter Brady to present at 2009 Los Angeles Organizing Awards
Update: November 4, 2011: Florence's link above seems to be dead. We're checking on this through her Facebook page. If anything changes, we'll update. -jt