Stacks and Stacks, an online organizing product retailer has rolled out a new blog.
The company first opened their doors in 1984 and now offers over 18,000 items on their website, the 'net and one retail location in Santa Rosa, just outside San Francisco (their name came about because their initial product mix was primarily crates, boxes, bins and cubes piled high to the ceiling.) We've been to the store for some client shopping early last year.
The Clutter Control Freak Blog boasts numerous notable bloggers, mainly professional organizers Monica Ricci and Jeri Dansky-- two OrganizingLA super-friends from Atlanta and San Francisco, respectively. We discovered one Los Angeles designer from Bungalow 8 in Manhattan Beach also blogging, can't wait to add her site to our reading list.
Content at Clutter Control' includes "direct promotions" for organizing products, but the writers are allowed to sway from that by dispensing lifestyle advise too. We love that kind of mix.
The site have a very responsive Editor (BL Ochman) and Management team. With these sorts of company blogs customers now have a direct link to complain about anything and everything, and they do-- from mailing issues to defects to customer service.
The blog seems to be handling all of this in a spectacular fashion (we've included a picture of their customer service staff from the company so you can see they are well-prepared to handle ordering and service-related issues. While the customer service team doesn't write for the company blog, their skilled service will only get better and better from the consumer feedback.)
Just for your information, here is a part of a comprehensive review from Viral Garden, an online site that reviews corporate blogs:
"While some posts [in the Clutter Control Freak Blog] are direct promotions for products, such as a recent post that talks about a shelving unit from Stacks and Stacks, many posts offer advice on getting organized and reducing clutter, without ever mentioning or suggesting a product."
So readers, surf over to their site and come back here... share with us what you think about corporate blogging, product endorsements, the growing field of professional organizing, or just to say hi.