While at Conference in Minneapolis last week, some organizing colleagues took the trip to Mall of America, the largest enclosed shopping mall in the United States.
Hearing about their shopping trips got us thinking about Bloomingdale's, and their new retail plan to compete with Macy's, their largest rival. Is Bloomingdaless finally getting the drift that Macy's has Martha?
Bloomfield, Minnesota isn't the only location for extreme shopping. Here in Southern California, our own South Coast Plaza boasts luxury brands, too. Its Costa Mesa-stores generate revenues of more than a billion dollars per year, making it the highest-volume mall in the United States. So it's no surprise that Bloomingdale's chose their location at South Coast for a new location, and a new home concept, according to Women's Wear Daily.
May 4th will ring in the new Bloomingdale's at South Coast Plaza. Their new store will reveal a restructuring that will redesign their home department and do away with vendor shops, and lay out the 50,000-square foot home department by lifestyle instead. This is an interesting strategy, because the chain hopes to build their stores around the Bloomingdale's image, and not around their brands, like most stores did in the 1990s. Macy's continues the concept of branding themselves with vendor brands, like Martha Stewart. We wonder who will win their strategy, and your dollars?
So, now that Macy's has Martha, might we see some high-end, hip organizing goodies at Bloomingdale's this Spring? What do you think?